Product launch

Everything starts with a solid launch plan: define the audience, positioning, timing and communication channels. We then build the go-to-market strategy, produce the content, activate the campaigns and track the results. It's a complete project, not just an Instagram post.

Ideally 6 to 8 weeks minimum. The more complex your product or competitive your market, the more lead time you need. We can work under time pressure, but a well-prepared launch strategy always delivers better results.

Physical product, service, app, course, event: we adapt to whatever you're launching. The mechanics remain the same — define the audience, message, channels and timing — but the launch communication adapts to each context.

An effective launch unfolds in three phases: teasing (before), launch day and post-launch activation to maintain momentum. We think through all three phases together from the start.